02 Sep SEO Roadmap: phase, strategy, example and template
When we want to organise the development of a website or any kind of marketing strategy we will need to create a roadmap, thanks to this we will have a guide of what tasks to do to achieve an ideal development of our projects. But what is a roadmap?
What is a RoadMap?
Let’s start with the basics, a RoadMap, as its name suggests, is a roadmap, so when we are talking about a project or software development, a roadmap will be a timeline that will take us from the beginning of the development to the last goal we want to achieve.
To understand it better, think that you are going to start the development or process of your marketing campaign, once you have well defined the objective of this campaign, you must indicate how much time it will cost you to perform each part, with absolute or specific dates, i.e., directly indicate the date “10/11/2017”. Thanks to this, we will be able to dedicate the necessary hours to certain tasks to fulfil the main objective of that date, indicating that it is finished.
Perfect! Now that we more or less understand it, let’s see what the phases and milestones are.
RoadMap: Phases and milestones
A RoadMap can be made in a thousand ways and can be used for a thousand things, for example to make a timeline to see where we want our company to go.
However, in this article we are going to focus on the roadmap for software development, in the way I do it (as I have seen that it works better).
Whenever I do a long development (more than 6 months), I always do it by phases and milestones, let’s see what each thing is.
In order for a roadmap to make sense, we should include milestones, e.g.: SEO of a roadmap could be “Content Calendar”, “Keyword Research”, etc.
In principle, milestones should take between one and two weeks to develop. So it would not make sense to set daily milestones.
In long developments, which can easily have 20/30 or 50 milestones, I recommend dividing it between three/four phases.
In short, a phase is nothing more than the grouping of milestones, for example, we could give ourselves until 10/12/2021 for the development of the design, so we would have a Phase that could last 2 months, and within this phase, we could have 5 milestones.
This will allow us to have a much more ordered roadmap.
The Roadmap has many advantages, so let’s see the three main ones:
Having measurable and organised objectives
If we don’t have a roadmap and we don’t have deadlines, we will start working and wandering, and in the end we will never manage to finish the development, we will always come up with a new idea to implement or a new technology to test for a part of our marketing strategy.
However, if we have a roadmap, we will have to finish that part of the work by a certain date, so we will put all that testing aside and focus on the product.
Have a release date
I know dozens of programmers who have told me about software they want to develop, they start the development but never finish it. If we analyse the reason why they have not finished it, it has not been for lack of knowledge.
The main reason is that, not having a clear launch date, they have been improving the product indefinitely without ever launching it. This will not happen with the roadmap.
Sense of accomplishment
Something very important, especially when developing a project alone, is to achieve a sense of accomplishment every time we reach each of the milestones.
This may seem trivial, but it is very important, as it gives us the energy to reach the next milestone.
SEO Roadmap Example for e-commerce
E-commerce needs to buy that is the main goal. To do it, you need to have some essential elements kinda page speed, the best keywords in your titles, headings, and alt text in your photos, build a good website architecture (links between categories, post, and main pages). Write a stronger description of your product pages (if it’s possible, included testimonials).