The first thing that we need to know is what is a roadmap in a business context. The definition is simple, is the process that allows knowing where you are at this moment, what you want to achieve, and how you build the plan to do it.
In the process, you should ask your team and yourself: Why I need to do? What do I need to do? How will I do it? And When will I do it?. After that discussion, you can see everything aspect that allows the progress of your ideas and the tools, stage, or experts that you will need to achieve your goals.
Considering this concept and applying in SEO, you can think about what kind of URL, tools, design, plugins, and tasks you need to prioritize to get your objectives.
The benefits of the SEO Roadmap
- Collective Knowledge: allows to find the best ideas to get aims with the participation of the team members, helps create a connection between them and feel part of the project
- Efficiency: Roadmaps help remain teams on the same focus in terms of phases, tasks, goals, and deadlines. It also enables us to remember what stage the project is at and easily share the updates made.
- Opportunities and barriers: it’s a source of information to get new ideas and see some challenges or issues that might not be considered. e.g., tools that you will need to do that website, new ways to get backlinks, some partners that can help you to find your goals
SEO Roadmap Example for e-commerce
E-commerce needs to buy that is the main goal. To do it, you need to have some essential elements kinda page speed, the best keywords in your titles, headings, and alt text in your photos, build a good website architecture (links between categories, post, and main pages). Write a stronger description of your product pages (if it’s possible, included testimonials).